Sara's Event experience & identity Story

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our story From Sara Advertising to Sara Events

For over 20 years, Sara has been at the forefront of the creative and communications industry in the Middle East. What began in 2005 as Sara Advertising, a boutique agency in Cairo, has grown into a multi-award-winning 360° communications and events group with a footprint across Egypt, Saudi Arabia, the UAE, 

Libya, and beyond.

From the very beginning, our mission has been clear: to build impactful, memorable, and results-driven experiences for our clients. Sara Advertising established itself as a trusted partner for corporate branding, NGO initiatives, and association projects, working alongside organizations such as GIZ, the European Union, and leading embassies, as well as some of the most recognized private-sector brands.

Out of this legacy, Sara Events was born. With a specialized focus on corporate event management, exhibitions, conferences, and brand activations, Sara Events reflects our deep belief that an event is not just a gathering it is a strategic tool to elevate brand visibility, drive ROI, and create human connections.

We chose the hummingbird as our symbol because it represents vibrancy, agility, and endurance. Just as the hummingbird moves swiftly and gracefully, drawing energy from every moment, Sara Events brings color, life, and precision to every project we deliver. Its brilliant colors mirror our creativity, while its relentless spirit reflects our commitment to excellence, no matter how big or complex the challenge.

• 20+ years of experience across advertising, branding, and event production.
   
• Dual strength: Sara Advertising drives communication strategy, while Sara Events transforms that strategy into live, immersive experiences.
   
• Proven track record with corporates, NGOs, and international associations, making us one of the few agencies trusted by both the private sector and development partners.
   
• A 360° model that ensures everything, from creative concept and design, production and logistics, to PR and digital media is managed under one roof.
   
• A relentless focus on impact and ROI, ensuring our clients don’t just host events, but create platforms that strengthen their brand, engage their audiences, and deliver measurable results.
   

At Sara Events, we are more than event planners. We are strategic partners, storytellers, and experience makers. Every event we deliver whether for a multinational corporation, a government body, an NGO, or a cultural institution is crafted to leave a mark that lasts long after the lights go down.

With Sara Events, your vision becomes a vibrant reality one that inspires, connects, and endures.